about the london chapter


EST. 1856

The South Australian Government maintains a trade and investment office located in London, headed by the Agent General for South Australia, The Honorable David Ridgway.

The Office of the Agent-General increases awareness of South Australia and drives preference for the state as a competitive destination for foreign investment, migration, study and tourism.

The Office acts as a single point of contact for the South Australian Government to coordinate information, facilitate introductions and arrange site visits with the aim of establishing new businesses in South Australia.

The Office provides a number of services, including:

  • Facilitating United Kingdom (UK) and European foreign direct investment into South Australia.
  • Providing market knowledge, advice and connections across the UK and Europe to assist South Australian organisations and exporters.
  • Facilitating UK and European migration to South Australia through skilled, business, tourist and student migration programs.
  • Managing the South Australia Club International London chapter to facilitate investment opportunities and provide a platform for South Australian food and wine exporters.
  • Supporting expatriate South Australians in the UK and Europe and where appropriate, mobilising South Australians in support of the state’s development objectives.
  • Many services are offered free of charge, including the highly regarded Soft Landings program, which comprises a day of bespoke meetings with specialists in Australian property, legal, tax, recruitment and finance issues.

Visit DTI website for further information and to read about South Australia’s strategic advantages.

Useful Resources:

UK Market Information
UK Country Brief
UK Travel Information


The Club Founder

Bill Muirhead AM, Previous Agent-General for South Australia in London

Renowned adman and passionate South Australian, Bill Muirhead AM was South Australia’s 25th Agent General, holding the role from 2007-2021.

The South Australia Club was founded by Mr. Muirhead in 2011 as a way to connect and engage Londoners with a strong interest in South Australia. Since it’s inception, the London Chapter has grown to be the largest Chapter of the South Australia Club. 

The South Australia Club wholeheartedly thanks Mr. Muirhead for his vision and work showcasing South Australia on a global stage.  

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